Tuesday, April 29, 2008
Sparkplugging--An Emoms At Home Transformation
I've been hanging out at Wendy Piersall's new place--SparkPlugging, and I'm liking the digs very much. Wendy took her personal blog and grew it into a network with 17 other bloggers writing for her. And she has plans to expand her site even more!
Wendy started her blog as "Emoms At Home," and it began to outgrow the name as the audience expanded to fathers and people without children. Wendy began to realize that she needed to re-name and re-brand to showcase the direction that her business was growing in.
Darren Rowse over at Problogger had the honor of unveiling the new name in his interview, Renaming Emoms At Home to Sparkplugging. As I told Wendy, when I first saw the name, my mind immediately flashed to a picture of an autobody shop. But the more I visit the site, the more the name has grown on me. I think Wendy is on to something that's going to re-frame people's minds. There will be a point where people are at a conference and asking, "Do you SparkPlug?" or "Are you SparkPlugging?" and people will know instantly what they're talking about--the work-at-home generation.
For more information and an inside look at Wendy Piersall, Stephen Hopson from Adversity University featured Wendy in his interview series recently:
Adversity University Interviews Wendy Piersall, Part I
Adversity University Interviews Wendy Piersall, Part II